Personalized newborn gifts
The gift with their name on it
Heirloom-soft swaddles, gowns & gift sets - personalized with your baby’s name, thoughtfully crafted to order, and elegantly boxed for a gift that lasts a lifetime.
One pattern, a world of matching moments
One print across every piece your baby loves - From swaddle to blanket to keepsake, perfectly paired for your little one.
New!
New!
new!
limited edition
№1 Bestseller
bestseller
bestseller
Favorite Gift Pick
Loved by thousands of thoughtful gift-givers. Personalized, perfectly matched, and beautifully boxed - made to feel special from the very first moment.
Designed to be theirs.
Made to be kept.
Soft to hold, made to remember - from their first swaddle to the name sign they’ll never let go, each piece made just for them.
Build your own set
Start with a swaddle.
One name on everything.
Add the matching hat, bow and wooden sign in one tap - create your set with the name on every piece and unlock bundle savings with every piece you add
Start with a Swaddle
Bow Headband
Knotted Hat
Wooden Sign
Baby's First Outfit Ideas
Get inspired by our sweetest ideas for your baby’s first photos - made for tiny moments, big love, and memories that last.
Shop the look
A note from our founder
"I waited years to hold my daughter. When she finally arrived, I wanted even the smallest things to reflect how much she was loved. That's what we make here."
Sleepy nights, made a little more special
Soft pajamas made for tiny dreams, cozy cuddles, and all those sweet moments before bedtime. Personalize their pair with a name or special detail made just for your little one.
From real gift givers.
★ 4.9 average · photos from verified customers
"Grandchild Blessing with Love. The ultimate grandchild welcome home gift. Loved the personalized items. Great products, excellent customer service support, and quick turnaround with delivery. With two grandchildren definitely will be a repeat customer."
"Received baby bundle set and didn’t like the placement of the name on the headband and the customer service dept was very receptive and will correct immediately. Very appreciated with quick response and willingness to correct. Blanket is pretty, good quality and hat is adorable."
"swaddle is 100% the cutest, softest, beautiful thing I've ever seen. Beyond happy with it!!"
"Such nice material and so cute!"
"Great quality very soft and it’s exactly as advertised"
"I was very pleased with the product and the customer service that I received from this company."
"Absolutely gorgeous baby grow! Delivery was smooth communication was brilliant for updates. Made me feel at ease and will be ordering more! Absolutely stunning thanks again 💜 Leigh xx"
"Blanket turned out beautifully! Perfect gift."
Coming soon · For Mama
The First Hello Set — a robe for her, a name swaddle for baby.
Something special for Mama is on the way. Baby showers are filled with tiny clothes, sweet keepsakes, and gifts for the little one on the way. Yet sometimes, in all the excitement of welcoming baby, we forget to celebrate the woman beginning a whole new chapter, too.This time, bring a gift that remembers them both.Let us thoughtfully pair something special for Mama with something made for her little one - beautiful gift sets created to celebrate two beginnings, one unforgettable moment.
Blog posts
TOG for Fall: Choosing the Right Baby Sleep Sack for Cooler Nights
As the seasons change and cooler fall nights arrive, many parents start asking the same question: What TOG sleep sack is best for fall? Unlike summer or winter, fall weather can be unpredictable. O...
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This August 2026: Where Cozy Season Begins
There’s something about August that feels quieter. The days begin to soften, the mornings linger a little longer, and before long, the first hints of autumn start to appear. It's a season of slowin...
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Baby Beach Outfit Ideas: What to Wear for Your Baby’s First Beach Trip
Your baby’s first beach trip is one of those little moments you’ll remember for years — tiny toes touching the sand, curious eyes watching the waves, and those sweet smiles you wish you could captu...
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